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Listen to Your Momma
Listen to Your Momma
The Maryland Partnership for Prevention (MPP) has created four commercials to dispel common myths about influenza vaccine. One of the four videos, titled "Listen to Your Momma" responds to various misconceptions and issues, including vaccine safety, risks for healthy people, and the potentially-serious consequences of the flu. Any organization is welcome to use the internet versions. Groups desiring to air the spots on television should contact MPP.
Watch the video
Access all four videos
News and Media
Influenza - prevent a bad disease with a good vaccine!
Influenza in the News
Read coverage of influenza-related events, letters to the editor, and more.
Talking points: Deaths in Children from Influenza Complications
This document was prepared by the Centers for Disease Control and Prevention to aid healthcare providers in responding to questions and concerns about the children who died from influenza-related complications in the 2008-09 influenza season.
Videos and Public Service Announcements
Why Flu Vaccination Matters: Personal stories from families affected by Flu"
This powerful six and half-minute video, created by the U.S. Centers for Disease Control and Prevention (CDC) in collaboration with Families Fighting Flu (FFF), features the personal stories of parents who have tragically lost or nearly lost a child to the flu.
Talk Flu To Me
These 60- 30- and 20-second television public service announcements reinforce the importance of influenza vaccination for at-risk groups (e.g., people with asthma and diabetes) and anyone who wants to reduce their risk of getting and spreading influenza. "Talk Flu to Me" expands on the highly successful "Are You Talking to Me?" PSA that ran nationwide during previous influenza seasons.
Childhood Influenza Immunization Coalition Print and Radio Public Service Announcements
The Coalition's 60-second radio PSA features Coalition Chair, Richard H. Carmona, M.D., M.P.H., FACS, 17th Surgeon General of the United States (2002-2006), President of Canyon Ranch Institute and Distinguished Professor of Public Health, The University of Arizona Mel and Enid Zuckerman College of Public Health, and encourages parents to get themselves and their children vaccinated against influenza every year. The radio PSA will air throughout the 2006-07 influenza season. Print-style PSAs are available in consumer and professional versions to help promote the vaccination of children against influenza in key consumer and medical publications.
Television and Radio Public Service Announcements (PSAs)
Black and white print ads and sample newspaper articles.
These materials target various audiences including African American seniors, Hispanic seniors, and parents of young children and of children with chronic health problems.
Source: Academy for Educational Development and Centers for Disease and Prevention
Why Don't We Do It In Our Sleeves?
This 5-minute video was designed to encourage people to cough and sneeze according to the infection control guidelines put forth by the Centers for Disease Control and Prevention. Its message is serious, but it is presented with humor in such a way that it engages the viewer's attention for a full five minutes. It can be enjoyed by individuals, but it is even more fun to watch in groups, resulting in community reinforcement. The video was produced with the assistance of three infectious disease doctors, two hospitals, and the Maine Medical Association.
Source: Maine Medical Association

American Medical Association: Science, Research, and Technology
Litjen (L.J.) Tan, PhD litjen.tan@ama-assn.org

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Diane Peterson, editor  •  Mitch Rothholz, RPh, MBA, contributing editor