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News and Media
Influenza - prevent a bad disease with a good vaccine!
Influenza in the News
Read coverage of influenza-related events, letters to the editor, and more.
 
Reuters Health E-Line
Coalition aims to raise flu vax rates in children (10/25/07)
 
USA TODAY
"Flu vaccination program gets added boost" by Anita Manning (9/20/07)
 
Express-News (San Antonio, TX)
"There's no excuse to not get flu shot this year" by Don Finley (9/20/07)
 
Associated Press Newswires
"Officials Say More Should Get Flu Shots" by Lauran Neegaard (9/19/07)

Reuters News
"Officials expect no flu vaccine shortage in U.S." (9/19/07)

HealthDay News
"More Americans Urged to Get Flu Shots; Vaccine supplies are plentiful this year, but inoculation rates are low, officials say" by Steven Reinberg (9/19/07)

CBS4.com (FL)
"CDC: Don't Wait Til Flu Season To Get A Shot" (9/19/07)
Public Service Announcements
Talk Flu To Me
These 60- 30- and 20-second television public service announcements reinforce the importance of influenza vaccination for at-risk groups (e.g., people with asthma and diabetes) and anyone who wants to reduce their risk of getting and spreading influenza. "Talk Flu to Me" expands on the highly successful "Are You Talking to Me?" PSA that ran nationwide during previous influenza seasons.
Childhood Influenza Immunization Coalition Print and Radio Public Service Announcements
The Coalition's 60-second radio PSA features Coalition Chair, Richard H. Carmona, M.D., M.P.H., FACS, 17th Surgeon General of the United States (2002-2006), President of Canyon Ranch Institute and Distinguished Professor of Public Health, The University of Arizona Mel and Enid Zuckerman College of Public Health, and encourages parents to get themselves and their children vaccinated against influenza every year. The radio PSA will air throughout the 2006-07 influenza season. Print-style PSAs are available in consumer and professional versions to help promote the vaccination of children against influenza in key consumer and medical publications.
NFID/CDC Joint PSA Campaign, Featuring CDC Director Dr. Julie Gerberding
TV and Radio PSAs: 60-, 30- and 15-second.
These PSAs reinforce the severity of influenza and the benefits of immunization into December, January and beyond.
Source: Centers for Disease and Prevention
Television and Radio Public Service Announcements (PSAs)
Black and white print ads and sample newspaper articles.
These materials target various audiences including African American seniors, Hispanic seniors, and parents of young children and of children with chronic health problems.
Source: Academy for Educational Development and Centers for Disease and Prevention
Boomer Biker Immunization Ride
Two 30-second, broadcast-ready public service announcements featuring a group of motorcycle enthusiasts ages 35-65 going on a "biker run" to get flu immunizations. The first PSA focuses on getting flu immunizations specifically for flu season. The second PSA promotes the idea that you should check with your doctor year-round to learn what kinds of immunizations you may need.
Source: California Distance Learning Health Network
Why Don't We Do It In Our Sleeves?
This 5-minute video was designed to encourage people to cough and sneeze according to the infection control guidelines put forth by the Centers for Disease Control and Prevention. Its message is serious, but it is presented with humor in such a way that it engages the viewer's attention for a full five minutes. It can be enjoyed by individuals, but it is even more fun to watch in groups, resulting in community reinforcement. The video was produced with the assistance of three infectious disease doctors, two hospitals, and the Maine Medical Association.
Source: Maine Medical Association
Press Releases
No new press releases have been issued by the Summit for the 2007-2008 season

American Medical Association: Science, Research, and Technology
Litjen (L.J.) Tan, PhD litjen.tan@ama-assn.org

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Diane Peterson, editor  •  Mitch Rothholz, RPh, MBA, contributing editor